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Animax: feed packaging

Two SKUs share one bilingual layout. A single plus or double plus calls out the grade at a glance, with Arabic and English balanced so the shelf stays calm.

Animax: feed packaging

The Challenge

Feed bags tend to get visually noisy. The line needed a calm shelf read with equal Arabic and English weight, and the grade readable at a single glance (+ vs ++).

The Approach

The front panel follows one grid: the mark, a bilingual strip, then the benefit line. A single bold plus marks +, two marks ++, and a light corner treatment tied to aflatoxins and fungal risk in feed supports the claim without stealing focus.

The Outcome

Press-ready 25 kg bags, with bilingual type that holds up under warehouse conditions and extends naturally when new SKUs ship.

The System

The layout carries Arabic and English on one grid, with a single benefit line and a dedicated color per formula, so each product reads in a glance on the shelf.

  • Animax+. Animal feed additive - anti caking agent. 25 kg bag.

    Animax+

    Animal feed additive - anti caking agent

    25 kg bag

  • Animax++. Animal feed additive - anti caking agent. 25 kg bag.

    Animax++

    Animal feed additive - anti caking agent

    25 kg bag

The Details

A full view from every angle shows how the pack behaves under light, in shadow, and on the shelf.

  • Top-down view of the + and ++ fronts shows the bilingual hierarchy and the 25 kg callout in place.

    Top-down view of the + and ++ fronts shows the bilingual hierarchy and the 25 kg callout in place.

  • Top-down view of the back panel and seal area, ready to swap for a higher-resolution proof at press time.

    Top-down view of the back panel and seal area, ready to swap for a higher-resolution proof at press time.

  • Press check: the ++ proof sits next to Pantone strips for color match before the run.

    Press check: the ++ proof sits next to Pantone strips for color match before the run.

Need a scalable system like this?

When a design system has to travel from print to the shelf to social without losing its spine, the route from brief to final files is built to scale here.